Niche markets are what sets businesses apart from one another. Simply put, a niche market is a small segment of a larger market that’s defined by its own unique needs, identities, and preferences that make it different from the umbrella market.

All markets can be further divided or refined by the specific needs of its members. You can define a niche by many things, such as price, demographics, quality level, values, and geography. Carving out a niche to position yourself as the respected brand for a certain audience not only gives you a more focused business but also establishes your credibility over the competition.

Here at Si-Tech, we serve many broad categories of industries, but each one can be further subdivided into a niche. Here are a few examples:

1. Medical (labs, hospitals, hospice facilities, urgent care centers, biotech firms)
2. Industrial equipment (chemical, machinery, agriculture, steel, textile)
3. Military (recruitment, field operations, defense, homeland security)
4. Telecommunications (cellular phone service, Internet, wireless, satellite)
5. Consumer electronics (computers, smart phones, laptops, gaming systems)
6. Computers (AI, software engineering, hardware, networks, programming)
7. Aerospace (fluid mechanics, structural dynamics, aircraft, space shuttles)
8. Laboratory instrumentation (R&D, chemistry, DNA analysis)
9. Point of sales (in store, mobile, touchscreen, and cloud-based POS)
10. Automotive (electric vehicles, construction, agriculture)

No matter which industry or subset you are in, we can accommodate your unique needs for silicone keypads and other products.

Typical Markets

Let’s go over a few markets that we cater to:

• Aerospace: Silicone has excellent thermal stability and can operate under extreme temps with tons of flexibility, making it ideal for its flame repellent properties, custom molding ability, low outgassing, and low chemical reactivity, to name a few.
• Industrial: From construction and food manufacture to computers and electrical work, we make silicone for industrial purposes that brings foam control, adhesion, heat resistance, durability, UV stability, transparency, gloss, discharge safety, and radiation resistance to the table. Within the food & beverage industry, you can use silicone for sterile seals and gaskets to ensure food quality.
• Medical and Laboratory: In terms of portable medical devices and stationary controls, rubber molding for keypad design is created with silicone, which is easily molded. That makes it ideal for protection of the medical device’s surface.
• Military: Silicone has good noise and environmental resistance, which is essential in harsh elements and conditions where communication can’t be compromised.
• Telecommunications: Silicone can power transmitters and receivers in fiber optic telecommunications, plus it can be used in the manufacture of point of sale systems, computer chips, and cash registers – all of which often require a flexible and versatile keypad design.

Connect With Si-Tech Today

Which niche market are you in? We can help. Just contact us today at 757-887-8488 to learn how our professional team serves your industry with silicone molding and more.